Speed

Pages built with Flipsite have the best scores on all Lighthouse tests, much of it thanks to the speed of the site. Speed is what gives a great user experience. Speed is what makes great technical SEO possible. And speed is what makes it a pleasure to develop with flipsite. Speed is the one thing we don't compromise on.

All CSS is always inline to increase speed. And every page only includes CSS that page uses and not one style extra. And a setting to minimize IDs to two letters so the HTML stays as minimal as possible (yes it's extreme but worth it!).

Regardless if you're using the built-in Unsplash stock images or your own we'll automatically compile them into next gen webp image formats of the right sizes required for most common devices and screen sizes. This way you always serve images that take the least bandwidth and look stunning.

No 3rd party javascript libraries that slows down the page. All animations as CSS animations or when needed as in-line javascript in the size of bytes, not kilobytes of unused jquery or similar.

The DOM structure of any page is minimal and built around standard HTML elements. No nested DIVs inside DIVs or other magic. Human understandable HTML that accomplishes what you designed to do with minimal bytes sent over the wire on every request.

Cumulative Layout Shift (CLS) is usually the result of deferred loading of images and fonts. Flipsite intelligently defers loading but has placeholders for both fonts and images with the right size given at load time, so that CLS is minimized while optimizing for speed.