A Website Designer is something that you use to design your website with, its layout, margins and positioning in a visual "what you see is what you get" WYSIWYG way. It is a tool that a designer would use to design the website with. A Website Builder however is the tool you would use to actually build the website with, that then results in the HTML, CSS and Javascript. Both are no-code tools, but the difference lies in that some primitive website creation tools are mostly Website Builders, and lack the Website Designer tooling. Flipsite combines both tools so neither you nor your team have to switch tooling and import/export between them.

A headless CMS is the separation between content, design and visualization. When a tooling either has or supports external headless CMS tooling, you can build the content or have different people in charge of the content without having to touch the design or visualization. In flipsite the content is 100% separated by design and the websites (even the pages) can be driven 100% by content defined in a headless CMS.

Core Web Vitals are metrics that Google has defined as the MOST CENTRAL website metrics for superior usability (UX). Google wants to serve people using Google with pages that have great UX, and thus sites that score in the top percentile of Core Web Vitals are considered better technical SEO pages. Core Web Vitals 75th percentile are pages that are in the top 25% of all pages in the world on Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS). In plain English this means that the page loads quickly, reacts quickly to user input and doesn't jump around. Flipsite pages are automatically out of the box in the top 75th, most often in the top 90th percentile as well.

Google Lighthouse is an open-source, automated tool created by Google to assess the performance, accessibility, best practices, SEO, and Progressive Web App (PWA) capabilities of a web page. Google Lighthouse and its score how much work you need to do to have a website optimized for performance, accessibility, and SEO, ensuring your site meets modern web standards and delivers a superior user experience.

Every website can be localized. How we define localization is when a website builder tool allows one to build the site once and localize it in the content separately and that is possible out of the box without separate paid or free add-ons. Flipsite comes with in-the-box support for localization, allowing you to create pages where the URL changes per language, text direction changes dynamically and you hide/show content based on language. All dynamically and including HTML language attributes, localized images and more.

If your domain and/or deployment only happens in the website editor, your are bound to be paying for your website forever and you don't actually own your own website – you're just leasing it. At flipsite we think that the website builder should be a tool, just like Adobe Photoshop or Microsoft Word is a tool. You don't need to pay Microsoft or Adobe to use the images or Word documents 10 years after you have created them. We believe that you should only pay for using the tool when using it, and then you can deploy your site wherever you want to. The end-result should be yours.