Schema.org Support: Better SEO, Rich Results, and Smarter Pages

Why Schema.org Matters

Schema.org helps search engines understand what your content represents — not just the words on the page.

Adding schema to your pages can:

• Improve your visibility in search results
• Unlock rich snippets like ratings, FAQ dropdowns, breadcrumbs, pricing, and more
• Strengthen your SEO with structured, machine-readable data
• Help AI tools (search assistants, RAG systems) understand your brand and content
• Make your website feel more “professional” in the eyes of modern crawlers

Schema doesn’t replace good content or performance, but it gives search engines an extra layer of clarity, and that clarity often becomes a competitive advantage.

What’s New in Flipsite

Flipsite now includes a Schema.org component available directly in the Component Selector. There's also a template for Blogposts.

Choose from any Schema.org type

Click the Type field and select the schema type you want, such as: WebSite, Organization, BlogPosting, Product, FAQPage, AboutPage, ContactPage, FrontPage

Flipsite instantly shows you the generated JSON-LD preview so you know exactly what will be published.

Which Pages Should Have Schema?

Here are the most common types you’ll want to add:

Frontpage

• WebSite
• Organization

These help search engines understand the overall brand and your site structure.

Blog Posts

• BlogPosting

Unlocks rich results, improves content understanding, and supports AI search.

Pricing Page

• Product
• Offer or AggregateOffer

Helps Google interpret your plans and offerings.

Contact Page

• ContactPage
• ContactPoint

FAQ Pages

• FAQPage This one is especially powerful for rich search result snippets.

And as always use ChatGPT or other LLMs to get ideas on what Schema.org to add to your website.

For a short tutorial on Schema.org see the following YouTube video: